Google playstore marketing & keyword search iideas!

So here is the summary of my experience of working on few app products both locally and internationally: No straight-up solution: There is no direct way of knowing the search volume of keywords on playstore and appstore as of today, specifically the way keyword search volume data is available for adwords and facebook promotions. Since there are no straight forward solutions, here are some of the workarounds depending on the goals you want to achieve: Google Search Console: Link your android app to your search console and then you get access to similar data as you see for the website on search console. Especially helpful one is the search analytics, where you get to know which keywords are driving your downloads. There have been many instances when I have wondered why google doesn't share this data in the playstore console directly (would make things so much easier.) Search ads for app installs in Adwords (hack): Here is a little hack secret for you - if you create search ads for your app install, google allows you to mention your play store page. As soon as you do that, google analyses the page and suggests you the keywords which are most relevant to that page based on the user reviews and store listing. This is one of the most direct way of knowing how google perceives your app page. However, this hack is only short-lived, since from Oct-15th onwards, you can no longer create any such campaigns. Google will only allow universal app campaigns to run which take away freedom from you. Search ads on playstore: Ofcourse, there is this non-hack version, where you run the traditional keyword driven adwords campaigns for the playstore. However, you can’t directly only target playstore now, hence, it will not give the true playstore picture. Apple app analytics: Apple is similar to Android play store in terms of the information it shares. However, there is some amount of category data which you can see while creating search ads on app store. Haven’t run the campaigns yet but while setting them up, Apple shared only minor additional data. I am hoping that once the campaigns are running there will be much more of those data points available. Tid-bits: There are always things like - autosuggest ideas, suggested, similar and recommended apps which will indicate how good you are doing in certain categories and for certain apps. Third party free services such as - Appannie, appbrain, similarweb - give you a great estimate on Keywords you are ranking for countrywise (appannie) - you can add keywords which you would like to track. Countries you and competition is ranking in. Velocity of downloads for you and the competition.